A Deeper Look at Job Ad Buzzwords

Behind the Buzzwords: What Companies Could Really Mean.

Companies love a buzzword. They sound exciting, energetic, even visionary… but what do they really mean for you as a candidate?

Tech job ads often sound like a bingo card of clichés. “Fast-paced environment.” “Flat structure.” “We’re like a family.” These phrases are meant to excite, but more often than not they leave candidates wondering what the job actually involves.

At Amicus, we speak to engineers and tech talent daily who are tired of decoding job ads. Here’s what these common phrases could signal, both good and bad… and the questions you should ask to get to the truth.

"Fast-Paced Environment"

What it sounds like: An exciting company where you’ll never be bored.

What it can mean:

•Priorities shift frequently. Yesterday’s plan may not survive today’s stand-up.

•Delivery timelines are tight, and sometimes unrealistic.

•You’ll need to make decisions quickly, often without full information.

•There may be pressure to work long hours, especially during sprints or launches.

The positive spin: Fast-paced can be fun and energising when it’s well-managed. It becomes a red flag when it’s code for chaos or burnout.

Ask these in your interview:

•“How do you manage last-minute changes or shifting goals?”

•“What does a typical sprint look like here?”

•“How do you support developers during high-pressure phases?”

"Flat Structure"

What it sounds like: No hierarchy, no micromanagement, just freedom and trust.

What it can mean:

•There’s no clear reporting structure, which can lead to confusion or silos.

•Decision-making can feel like a free-for-all, or be dominated by founders.

•You might lack mentorship, career development, or defined progression.

•Expectations can be inconsistent from one person to the next.

The positive spin: Flat structures can encourage open communication and collaboration, but only if supported by clarity and accountability.

Ask this in your interview:

•“Who’s responsible for making technical or architectural decisions?”

•“What does the org chart look like in practice?”

•“Are there clear paths for career progression in a flat structure?”

"We’re Like a Family"

What it sounds like: Supportive, tight-knit culture where everyone looks out for each other.